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Secure Your Trademark: A Guide to the Statement of Use
As an Amazon seller, your brand is your most valuable asset. It’s what sets you apart in a sea of competitors, builds customer loyalty, and ultimately drives sales. Protecting it with a trademark is crucial, not just for peace of mind, but also for unlocking powerful tools like the Amazon Brand Registry. And a key step in that process is filing the Statement of Use (SOU) for the trademark.